The way to Optimize Your Web site in China with Baidu Webmaster Instruments

The Secrets and techniques of Baidu’s Chinese language-Solely Device Lastly Unlocked

Baidu Webmaster Instruments is a portal created to assist site owners and SEOs monitor and preserve their website’s presence in Baidu’s natural search outcomes. The platform affords a substantial amount of metrics you may solely get from Baidu, instruments to check your website’s efficiency, and a two-way communication channel between you and Baidu. Because of this if you’re doing website positioning in China, Baidu Webmaster Instruments is an extremely necessary device you’ll have to grasp.

Nonetheless, there’s one massive impediment going through SEOs exterior of China — the device is barely obtainable in Chinese language. You could possibly in concept use Google Translate, however this may be cumbersome, inaccurate, and doesn’t translate technical phrases properly. So till now, until somebody in your workforce reads Chinese language, managing your website on GWT has been a irritating expertise.

However by no means worry — we’ve supplied this detailed, complete information to Baidu Webmaster Instruments to assist non-Chinese language readers perceive the best way to navigate the platform and get probably the most worth out of it — with out having to know a single Chinese language phrase!

(Final Replace: Nov 2017)

Baidu Webmaster Instruments Options

So what are you able to do on Baidu Webmaster Instruments? We’ll check out every of those major options intimately under:

Signal Up For Webmaster Instruments

With a purpose to begin utilizing Baidu Webmaster Instruments, you first have to enroll in a Baidu account.

Sadly, even at this primary step, the frustration can start — account registration for Baidu requires a China cellular quantity for SMS verification. For those who don’t have a China cellular quantity, we’ve a particular technique for registration with out a China cellphone quantity (see under).

If in case you have an area China quantity, then the registration course of is fairly straight ahead.

  1. Enter your China cellular quantity
  2. Create and enter your password
  3. Click on on the button that claims “获取短信验证 ” to get your SMS verification code, and enter it into this area
  4. Learn and conform to the phrases of service, and click on the blue register button


The way to register for a Baidu account with out China cellphone quantity

1. Register for Baidu account with worldwide SMS verification

  1. Select your nation and enter your cellphone quantity
  2. Enter your password
  3. Click on on the proper get SMS verification code “获取短信验证 ” button to get a SMS verification code, and enter in to the left area
  4. Learn and verify the settlement field, and click on “注册” to register


2. After registering, login to your Baidu account through Baidu Pan (Cloud storage service by Baidu) along with your cellphone quantity.

  1. Click on 帐号密 登录 to login through account ID and password as a substitute of QR code
  2. Click on 海外手机号 to login through cellphone quantity
  3. Enter the cellphone quantity and password you’ve registered with beforehand
  4. Click on 登录 button to login


3. Upon profitable logging in, you may go to the account safety web page of your Baidu account to bind your most popular Electronic mail deal with to Baidu so you may login to Baidu through Electronic mail

  1. Click on on the bind “绑定” hyperlink subsequent to safe Electronic mail “密保邮箱”
  2. Select your cellphone quantity within the drop down menu, click on on the proper get verification code “发送验证 ” button to get a SMS verification code, enter in to the left area, and click on the blue button to proceed
  3. Enter your required Electronic mail deal with, click on on get verification code “发送验证 ” button to get a Electronic mail verification code, enter the code into the left area, and click on the blue button to proceed


4. All completed! If all of the steps above are carried out efficiently, you need to now have the ability to use your Electronic mail deal with to login to Baidu Webmaster Instruments.

Including Your Website To Baidu Webmaster Instruments

Upon profitable login, you may begin including websites to Baidu Webmaster Instruments (Login required).

Step one is to enter your website’s house deal with and whether or not your website is HTTP or HTTPS website. Baidu recommends including a website’s major or www. subdomain to their Webmaster Device first, since it should make including different subdomains simpler later. Click on 下一步 (Subsequent) after you’ve completed so:


After getting into your web site’s house deal with, you will want to inform Baidu the business classes your website is about – Right here‘s their English translation from Google Translate.


Much like Google Search Console, Baidu Webmaster Instruments provide 3 ways for customers to confirm their websites:

  • Textual content file: By downloading a textual content file from Baidu and importing it to the basis listing of your website’s
  • HTML tag: Putting a HTML tag supplied by Baidu onto the part of your homepage
  • CNAME file: Log in to your website’s ISP admin panel, and add a brand new DNS file

We will probably be utilizing HTML tag verification on this tutorial since it may be the best for SEOs to manage, as we could not have entry to the FTP server or DNS settings.


  1. Choose “HTML 签验证”
  2. Copy the supplied HTML tag and paste it into the part of your homepage, right here’s an instance:

    <meta title=”baidu-site-verification” content material=”xxxxxxxxxx” />
    <title>My title</title>
    <physique> web page contents </physique>

  3. Click on on the “完成验证” button


This display screen will probably be proven upon verification success. It should immediate you so as to add subdomains by clicking on the blue button 批量添 子站 if you want, in any other case you may simply click on 暂不添 to proceed.

After you’ve verified the positioning, DON’T take away these tags or recordsdata! With a purpose to preserve the verification standing, Baidu advocate customers holding the recordsdata, HTML and information since they’ll use these to verify their person’s verification on occasion.

Widespread Verification Errors

For those who get an errors on verifying your website, listed here are the widespread verification errors and their advisable options:

Error textual content Translation Really helpful options
法解析您网站的域名 Unable to parse website’s area title Please verify if website’s DNS settings are right, and replace your individual web site DNS
法连接到您网站的服务器 Unable to attach internet server Verify if internet server settings are right and may be accessed usually
获取验证文件或网页发生错误 Errors getting the verification file or Net web page Verify server settings, or attempt once more later
您网站跳转次数过多 Extreme redirects Verify server settings, see if a number of redirects are in place, if that’s the case cancel them and check out verifying once more
服务器检查结果为空 Server checks result’s null Please verify if the server have settings particularly for Baidu (for instance: Baidu are banned) and check out once more later
我们 法访问您的网站 Website inaccessible Please verify if the server settings are right, in case your website is obstructing Baidu’s UA / IP, attempt to confirm your website after lifting these restrictions
找不到验证的html 签或者验证的html 签内容错误 Can’t discover HTML validation tag or the html tag is inaccurate Please verify if the html tag content material is right
验证的文件内容错误 Validation file error Please verify if the validation file is right
没有找到对应的DNS CNAME记录 Corresponding DNS CNAME file not discovered Verify if the DNS settings are right in your web site
您的网站跳转到另一个域名下 Web site redirected to a different area title Please verify if the server has redirect arrange, if that’s the case please cancel them and check out reverifying

Including Websites Through Baidu Analytics

For those who’ve Baidu Analytics (Tongji) put in in your website, you may add your website instantly in Baidu Webmaster Instruments with out verifying, however we received’t be overlaying this technique right here.

The Baidu Webmaster Instruments Dashboard

For those who solely have time to study one factor about the entire instruments after organising your account, the Baidu Webmaster Instruments Dashboard will most likely be the one. The Dashboard of the Baidu Webmaster Instruments provides customers excessive degree overview of all the info obtainable contained in the device. This dashboard will not be customizable, and under are the outline of every part.

  1. Website Selector (选择站点) – This dropdown menu lets you change between completely different websites you’ve added to Baidu Webmaster Instruments. The blue hyperlink subsequent to it (将该网站设置为默认站点) will allow you to set the at the moment chosen website because the default website, so this website will proven first each time you login to Baidu Webmaster Instruments.
  2. Essential Messages (重要消息) – Notifies you of Baidu information, errors, system updates, website standing and so on.
  3. Site visitors and Rankings (流量与关键词) – Reveals you the overall and for prime Three key phrases, the variety of clicks and impressions for right this moment
  4. Indexation (索引量) – Whole variety of listed pages in Baidu for the previous couple of daysbaidu-wmt-dashboard-1-1272487
  5. Hyperlink Submission (链接提交) – The variety of submitted hyperlinks to Baidu for the previous couple of days
  6. Cell Adaption (移动适配) – The variety of whole clicks and cellular clicks for the previous couple of days
  7. Crawl Frequency(抓取频次) – The variety of instances Baidu Spider has crawled your pages for the previous couple of days
  8. Crawl Errors (抓取异常) – Server and website errors Baidu Spider has encountered for the previous couple of daysbaidu-wmt-dashboard-2-1941552
  9. Damaged Hyperlinks Evaluation (死链分析) – The variety of damaged hyperlinks for the previous couple of days
  10. Backlinks Evaluation (外链分析) – The variety of backlinks for the previous couple of daysbaidu-wmt-dashboard-3-6178648

Validate your HTTPS website with Baidu

Baidu began supporting HTTPS web sites since 2015 nonetheless China SEOs has been complaining that the indexation for HTTPS web sites haven’t been nice (Some even reported enormous site visitors loss for prolonged time period). Nonetheless Baidu has been enhancing their capacity in crawling HTTPS pages and we’ve seen an increasing number of China web sites began utilizing HTTPS for all their pages up to now 12 months.

Just lately, Baidu launched a HTTPS Validation Device that enable SEOs to set off a validation of whether or not their website is a sound HTTPS website or has been efficiently migrated to HTTPS, and supply a fast index replace for the HTTPS website as soon as validated.


The device is fairly straight ahead to make use of – You go to the web page and there’s only one button on the web page, when you’ve confirmed your website’s HTTPS implementation standing, you may click on on the button and Baidu will instantly begin checking whether or not your website’s HTTPS standing, and replace their index inside a day accordingly.

Necessities for profitable HTTPS validation

  • HTTPS website will should be accessible, and all of the embedded sources (Video, Photographs, CSS, JS and so on.) are loaded through HTTPS protocol
  • In case your website is migrating from HTTP to HTTPS, you will want to make sure all HTTP URLs are 301 redirected to its equal HTTPS URLs earlier than utilizing this device
  • HTTP and HTTPS URLs will should be precise equal, Baidu would possibly deal with previous HTTP pages with out HTTPS redirection as damaged hyperlinks

Apply for Model Phrases Safety (官网保护)

Faux official web sites has been a difficulty for Baidu SEOs for years. Skilled black hat SEOs in China typically search for world manufacturers with lack of website positioning efforts in Baidu, creating faux web sites that rank for model phrases of those corporations earlier than they do, and making an attempt to promote their faux web sites again to the corporate, or resell their results in their rivals for revenue.

To assist battle this difficulty, Baidu’ve not too long ago launched a model phrases safety device which permit reputable web site submitting as much as Three model phrases they need to rank for however aren’t due to faux web sites. With this device you can too report back to Baidu for faux web sites. Let’s have a look at the device collectively:

Contained in the web page, you’ll have the ability to:

  1. Choose whether or not you’d wish to submit your model safety request on Baidu Desktop (pc搜索) or Cell (移动搜索)
  2. Choose whether or not you’d wish to submit your model phrases for cover (官网提交) or report faux web sites (官网举报) to Baidu
  3. Enter as much as Three phrases (需求词) you’d like to use for cover (They can’t be modified as soon as Baidu accepted your request)
  4. Affirm the URL of the official web site (官网链接) (Identical because the URL you’ve verified on Baidu Webmaster Instruments)
  5. Submit your request


Issues to bear in mind when utilizing Baidu’s Model Phrases Safety device

The very first thing you need to keep in mind is that this device is created for web sites who’re affected by faux web sites rating above them for his or her model phrases, so in case your website will not be having this difficulty, Baidu doubtless received’t settle for your utility as there’s nothing should be fastened on their finish.

Time required for Baidu to course of model safety utility is generally inside 15 days. Additionally the Model Phrases Safety device is a special characteristic than the “Official web site tag” (The place you will notice “官网” subsequent to the search snippet, study extra about wealthy snippets in our Baidu SERP Options article) and they don’t have an effect on one another.

Submitted phrases will should be carefully associated to your model, listed here are some examples:


  • Present model phrases, well-known former model phrases, generally accepted abbreviations
  • Model + Trade phrases e.g. 苹果手机 (Apple’s Cellphone) or 古驰包包 (Gucci’s Bag)
  • Model + Web site e.g 三星官网 (Samsung web site)
  • Model + Location e.g. 星巴克上海 (Starbucks Shanghai)

Not Eligible

  • Generic phrases e.g. 美容美发 (Magnificence salon), 房产 (Actual property)
  • Location + Generic phrases e.g. 上海咖啡店 (Shanghai Espresso Store)
  • Generic + Web site e.g. 智能手机网站 (Smartphone web site)

Submit Content material To Baidu For Indexation

Baidu at the moment affords Four strategies for submitting content material. To make sure finest indexation, we advocate implementing all of them if doable:

  • Lively Push: Baidu’s advisable programmatic submission technique. Implementation of Lively Push was coated in this put up from Chinese language website positioning Shifu.
  • Auto Push: Essentially the most handy programmatic submission technique. By using a bit of JavaScript code, pages’ hyperlink information will probably be despatched to Baidu upon every web page go to.
  • Sitemap: Notify Baidu of any new content material by specifying your sitemaps’ URL in Baidu Webmaster Instruments. This can be a comparatively sluggish technique in contrast with Lively and Auto push.
  • Guide Submission: Manually submit hyperlinks to Baidu by inputing them into the textual content field. That is appropriate if you’re doing a one-time hyperlink submission.

Submitting hyperlinks will assist Baidu uncover your new content material, nonetheless this doesn’t assure indexation and rankings.

We will probably be demonstrating the Auto Push technique, since we imagine this will probably be appropriate for many SEOs. Merely copy the next JavaScript code, and paste it into each web page of your website. If you’re utilizing a CMS like WordPress, you may paste this code into the part of the header.php file of your theme.

    var bp = doc.createElement('script');
    var curProtocol = window.location.protocol.cut up(':')[0];
    if (curProtocol === 'https') {
        bp.src = '';
    else {
        bp.src = '';
    var s = doc.getElementsByTagName("script")[0];
    s.parentNode.insertBefore(bp, s);

After doing so, each time when a web page is browsed in your website, the web page’s URL will probably be pushed to Baidu robotically, thus making certain new content material being submitted to Baidu.

You’ll be able to monitor your submission stats extra time in Baidu webmaster Instruments as properly. Within the screenshot under, you may see that the positioning is primarily counting on sitemap for URLs submission (The purple line).


Having too many damaged hyperlinks in your website will negatively have an effect on your website’s person expertise, site visitors, conversions and indexation — particularly in the event that they’re exhibiting up on Baidu search outcomes pages. You need to use the Damaged Hyperlink Submission Device (死链提交) to tell Baidu your websites’ damaged hyperlinks.

There are two strategies you should utilize to submit damaged hyperlinks: File submission and rule submission. We will probably be demonstrating File Submission on this article:

  1. Select 文件提交
  2. Choose the replace frequency of your damaged hyperlinks file
  3. Enter your damaged hyperlinks file path, e.g.
  4. Submit

A. Right here you may see the standing and stats in your submitted damaged hyperlinks file



Each.txt and .xml file codecs are supported for damaged hyperlink recordsdata. Every file can include as much as 50,000 URLs, and can’t be bigger than 10 Mb.

Decrease Adverse Search engine optimisation Results Brought on By Website Migration

Baidu Webmaster Instruments provide customers the flexibility to inform Baidu whenever you transfer to a brand new area, or shuffle content material round in your website through the use of the Website Migration Device (网站改版工具). You completely ought to use it when migrating your website. The device at the moment help the three kinds of migrations:

  1. Change of area (站点改版) – For instance from “” to “”, website structure remaining the identical.
  2. Guidelines Migration (规则改版) – For structural updates with out altering root domains, e.g. “” to “” or “” to “”
  3. URLs pairing (新旧URL对) – Appropriate for site owners who’ve encounter updates to a particular set of URLs that may’t be described by Regex, or didn’t implement the above two strategies. You’ll be able to submit a doc of up to date URLs to Baidu. Doc format: 2 URLs per row, the primary URL being the previous URL and the second URL is the brand new URL, 2 URLs are separated by an area, you may add as a lot as 50000 pairs of URLs per doc, or 2000 pairs of URLs by instantly inputing into the textual content field. An URLs pairing format instance: “”


We will probably be overlaying Change of area (站点改版) and URLs pairing (新旧URL对) on this tutorial.

Earlier than utilizing the Website Migration Device

  • You’ll have to add the newly migrated website into the identical Baidu account
  • Ensure your previous website has been redirected to your new website (utilizing 301 everlasting redirects)

This device will notify Baidu of the adjustments to hyperlinks in your website. Modifications of content material is not going to be taken into consideration.

Utilizing 站点改版 (Change of area)

  1. Your previous website’s area title
  2. Your new website’s area title
  3. Submit


Utilizing URLs pairing device (新旧URL对)

  1. Your previous website’s area title
  2. Your new website’s area title
  3. Add URL pairing doc, or
  4. Paste pairs of URLs
  5. Browse recordsdata
  6. Submit

Outcomes of website migrations

  1. 规则 验中 – Verifying
  2. 验失败 – Verification failed
    • 提交重复规则 – Repeated guidelines, For those who’ve submitted at the moment current guidelines you’ll get this error
    • 未设置301跳转 – 301 redirect not set, previous URLs should be 301 redirected to new URLs
    • 旧链抓取失败 – Previous hyperlink will not be crawlable
    • 新链抓取失败 – New hyperlink will not be crawlable
    • 跳转关系与规则不符 – Redirect mismatch with migration rule
    • URL与所提交站点不匹配 – URL mismatch with submitted website
    • 正则 式不正确 – Incorrect Regex format
    • URL对文件 式不正确 – Incorrect URL pairing doc format
    • 多跳一 – A number of hyperlinks redirected to a single hyperlink
  3. 需改版 – No replace required, it means your new hyperlinks has been listed by Baidu, so utilizing this device is not going to be needed
  4. 改版进行中 – Migration processing, after the verification course of, the migration course of will take 48 hours at most
  5. 改版完成 – Migration accomplished

These errors will probably be proven in samples within the device interface.


  • After completion, Baidu will maintain monitoring standing of those migration guidelines for round Three months, if the migration guidelines fail repeatedly, the migration standing would possibly change from accomplished to verification failed, which implies you’ll have to replace to guidelines to make sure they’re arrange correctly.
  • Basically, verification will take 0.5 to 2 hours, and migration will take 0.5 to 2 days. So the entire migration submission from verification to efficient can take from 12.5 hours to 50 hours.
  • For those who get the “partially migrated” (部分改版中) standing, it means the success fee in your outlined migration guidelines will not be excessive sufficient. It’s best to delete the previous guidelines and resubmit a hard and fast model.
  • All three migration strategies can’t be associated, which means one hyperlink can’t be migrated to multiple of those strategies.

Observe Your Website’s Indexation On Baidu

A website’s indexation is the variety of pages on a website which are within the search engine’s database and obtainable to be proven in search outcomes. That is necessary as a result of in case your pages should not even listed in a specific search engine, there isn’t a probability they will have any rating for any key phrase.

One of many easiest technique to get indexation information is to make use of the “website:” search operator, nonetheless this quantity as everyone knows, will not be correct.

To get a website’s correct indexation on Baidu, you need to use the Indexation Quantity device (索引量) in Baidu Webmaster Instruments.



  • Indexation information is up to date from day by day to weekly
  • Every day historic information is saved for the final 12 months, historic information from a 12 months in the past is barely obtainable on a month-to-month foundation
  • For those who’ve solely verified a subdomain inside Baidu Webmaster Instruments, you may’t verify indexation for root area and different subdomains

Observe indexation for a specific listing inside your website

By including customized guidelines within the indexation device, you may verify a specific listing or subdomain’s indexation quantity as properly. Customized rule may be outlined by inserting “*” into your website URL, putting “*” on the finish of the URL after “/” you may get the web page’s and all subfolders’ indexation for that URL. For those who add the “*” in different place earlier than “/”, you may get indexation information for that listing, listed here are some examples:

  • “http://**” – All pages in plus all pages of their subdomains and all their subfolders
  • “*” – All of the pages in together with any decrease degree subfolders
  • “*” – All of the pages in “information” folder of together with any decrease degree subfolders
  • “*/” – All of the pages inside “information” folder of excluding any decrease degree subfolders
  • “*/*” – All pages inside folders which have their names begin with “information” in , together with all of the decrease degree subfolders
  1. Add new rule
  2. Outline customized rule and provides the rule a reputation
  3. Affirm
  4. Verify Baidu indexation in your outlined listing


Observe Rating Key phrases, Impression And Clicks In Baidu

Most likely an important characteristic for any serps’ webmaster instruments is to verify for rating key phrases and their impression and clicks. In Baidu Webmaster Instruments’ Site visitors and Key phrases (流量与关键词) part, site owners can get their websites’ impressions and clicks from Baidu natural search leads to a day by day, weekly and month-to-month degree, in addition to the impressions and clicks in your websites prime key phrases for the final 30 days. High touchdown pages are additionally supplied so you may get a way of how your pages are performing in Baidu. There’s a most of 50,000 rows on every report.

  • Information is measured on an hourly foundation and day by day information may have a latency of about 5 hours, so information earlier than 17:00 may be seen at round 22:00 on the similar day.
  • High key phrases and touchdown pages information is not going to be obtainable exterior of the final 30 days
  1. Select from Desktop or Cell site visitors
  2. Whole variety of clicks and impressions
  3. Your specified date vary, and whether or not you’d like to match your information with the earlier month


    1. The pink line is clicks and the blue line is is impressions (The screenshot under additionally enabled the Examine to final month choice):


    1. Select to view your prime key phrases or prime touchdown pages
    2. An inventory of your prime key phrases or prime touchdown pages, in case you click on into element (详情) you may see which pages are rating for these key phrases or which key phrases are bringing site visitors to those pages.


  1. Obtain these information to a CSV file


  • Cell key phrases and site visitors information is up to date day by day, so the day earlier than yesterday’s information will probably be obtainable right this moment, 17/1/2016’s information will probably be obtainable at 19/1/2016. Replace frequency can varies from website to website
  • Historic cellular information is saved for Three months

If you end up viewing cellular information on this web page, you may view information for All Pages (全部), Cell Pages (移动页), Encoded Pages (转 页) or Desktop Pages (PC页). This provides you with a greater concept of how’s your website acting on Baidu Cell when you’ve got various kinds of cellular pages in your website.


Observe Crawling Errors

If a website has numerous crawling errors or uncrawlable content material, serps will rank them decrease and index much less pages, since they provide a poor person expertise. With Crawl Error Device (抓取异常工具) in Baidu Webmaster Instruments, you may see how profitable Baidu spiders are capable of crawl your website over time.

  1. Reveals various kinds of server errors, orange line is DNS errors, gentle blue line is connection errors, darkish blue line is connection timeouts, inexperienced line is crawl timeouts.
  2. Several types of hyperlinks errors, categorized as 服务器错误 (server errors), 访问被拒绝 (entry denied), 找不到页面 (web page not discovered) and 其他错误 (others), solely the primary 1,000 problematic hyperlinks are proven.
  3. Obtain information in CSV



In case your 404 hyperlinks are proven on this device, you received’t must submit damaged hyperlinks for these hyperlinks to Baidu

Check For Potential Baidu Spider Crawling Points

Inside Baidu Webmaster Instruments you may diagnose potential website positioning points by checking utilizing Crawl Diagnostic Device (抓取诊断). 200 fetches can be found for every website each week, and the fetch outcomes will solely present content material of the primary 200 KB of content material.

Inside the crawl element web page, you may:

  • Ensure content material proven to the person is in keeping with what Baidu Spider can see. One of many widespread pitfalls is pricing information with JavaScript output, which isn’t website positioning pleasant, through the use of this device it is possible for you to to see if points like this one are affecting your website.
  • Establish potential safety points. In case your website is hacked, you would possibly see cloaked content material and hyperlinks with the Fetch as Baidu device
  • Verify in case your website IP matches Baidu’s index. If it’s not you may click on on the “报错” button to request for an IP replace
  1. Select from Desktop UA or Cell UA
  2. Begin fetching
  3. Standing of the check crawl, clicking into anybody of those will take you to the crawl element web page

baidu-wmt-crawl-diag-1-2712513End result web page of the crawl check:

  1. Details about the check like URLs, UA, crawl date and time, web site IP and obtain velocity
  2. Returned HTTP header
  3. Crawled HTML content material (First 200kb)


Have a look at the variety of damaged hyperlinks in your website Baidu’s discovered over time:

  1. Select 死链分析
  2. There are Three kinds of damaged hyperlinks information can be found contained in the device. As an example these, let’s say your website is and the exterior website is
    内链死链 (Inside damaged hyperlink) – A damaged hyperlink in the identical area as yours, e.g. A damaged hyperlink discovered on
    链出死链 (Exterior damaged hyperlink) – A damaged hyperlink that’s linking to an exterior area, e.g. A damaged hyperlink discovered on
    链入死链 (Inbound damaged hyperlink) – A damaged hyperlink from an exterior area that’s linking to your website, e.g. A damaged hyperlink discovered on
  3. Search bar, date selector and particulars of your damaged hyperlinks,
    死链链接 (Damaged hyperlink URL) – 404 standing code is proven when Baidu Spider is crawling a web page
    死链前链 (Hyperlink earlier than damaged hyperlink) – A hyperlink that navigate person to a web page the place the damaged hyperlink is at
    锚文本 (Anchor textual content) – The anchor textual content of the damaged hyperlink
    发现时间 (Found date) – The newest date Baidu Spider has found the damaged hyperlink
  4. Obtain these information to a CSV file


With Baidu Webmaster Instruments Backlink device, you may:

  • Observe your website’s backlinks over time
  • Verify who’s linking to your website and the variety of hyperlinks of every linking area
  • You may as well obtain the hyperlink information from the device

Backlink information in Baidu Webmaster Instruments is up to date weekly. It isn’t good, and is lacking many backlinks Baidu doubtless is aware of about. However it might nonetheless be helpful as an additional supply of backlink information.


Observe And Regulate Baidu Spider’s Crawling Frequency

What’s crawling frequency (抓取频次)?

Crawling frequency is the variety of instances a search engine’s crawler visits a website’s server to carry out a crawl inside a particular interval. For Baidu, crawling frequency is counted day by day. Baidu Spider will robotically regulate a its crawling frequency in line with its replace historical past and server capabilities.

With Baidu Webmaster Instruments, site owners can regulate Baidu Spider’s most crawling frequency. It’s necessary to decide on the proper steadiness between frequency and efficiency, since a too-low crawl frequency can have an effect on your website’s indexation on Baidu, however a too-high frequency can have an effect on your server’s efficiency.

For those who discover your website’s efficiency drop as a result of Baidu Spider’s crawls (you may verify for Baidu Spider’s person agent in your server logs), you could need to cut back the max crawling frequency. For those who’re seeing a lower in indexation, you’ll need to improve the crawling frequency.

Crawling frequency too low

  1. For those who’ve already outlined a most crawling frequency, please cancel the utmost frequency or increase it
  2. For those who haven’t set a most crawling frequency, please use the crawl error device to verify if Baidu Spider can efficiently crawl your website
  3. For those who nonetheless assume indexation is just too low, you may attempt submitting hyperlinks to Baidu

Crawling frequency too excessive

  1. For those who assume Baidu is crawling content material that you just don’t want to be crawled, please replace your robots.txt to dam these content material and use the robots device to check your adjustments
  2. If the efficiency drop as a result of Baidu Spider crawl has negatively have an effect on your guests’ looking experiences, you should utilize this device to lower the utmost crawling frequency

Baidu Webmaster Instruments allow you to maintain monitor on how Baidu Spider is crawling your website with their Crawl Frequency Device:


You’ll be able to see variety of instances Baidu Spider has crawled your website every day.


Additionally common time taken for Baidu Spider to crawl your website every day, in milliseconds.

So let’s say after all of the evaluation, you’ve determined to regulate Baidu’s most crawling frequency.

  1. Regulate most crawling frequency through the use of the slider
  2. After choosing your determined frequency, click on right here to submit
  3. Right here you may verify your adjustment historical past


Create, Validate Or Replace Robots.Txt For Baidu

The robots.txt file is a doc positioned in your website’s root listing to tell serps which pages needs to be crawled and which shouldn’t be crawled. With the robots device in Baidu Webmaster Instruments you may create, validate or replace your robots.txt file, or verify your website present robotic.txt saved on Baidu.

  1. You verify how Baidu can see your website’s robots.txt, and begin making adjustments by clicking this button
  2. Right here you may make adjustments to the robots.txt file, the device will even let you know if there’s error throughout the doc, click on on the “提交” button after you’ve made your adjustments
  3. you may enter an URL out of your website and see if Baidu Spider is enable to crawl that web page



  • The device doesn’t help HTTPS websites but
  • The utmost supported measurement of robotic device is 48 kilobytes. Ensure your robots.txt will not be too giant, and every URI doesn’t exceed 250 characters.

Listed below are some examples of organising an excellent robots.txt file for Baidu:

Purposes robots.txt
Block any serps from crawling anyplace of the positioning

Person-agent: *
Disallow: /

Permit all entry to robots.txt

Person-agent: *
Permit: /

Solely disallow Baidu Spider from crawling your web site

Person-agent: Baiduspider
Disallow: /

Solely enable Baidu Spider from crawling your web site

Person-agent: Baiduspider
Permit: /

Person-agent: *
Disallow: /

Solely enable Baidu Spider and Google Bot from crawling your website

Person-agent: Baiduspider
Permit: /

Person-agent: Googlebot
Person-agent: *

Disallow any serps from accessing a sure pathIn this instance, there are 2 subfolders blocked from serps,
please remember that every path should be written in a separate row with separate directives,
one thing like “Disallow: /members/ /admin/” received’t work

Person-agent: *
Disallow: /members/
Disallow: /admin/

Solely enable sure url to be crawled in a particular subfolder

Person-agent: *
Permit: /weblog/new
Permit: /merchandise/new
Permit: /about/contact
Disallow: /weblog/
Disallow: /merchandise/
Disallow: /about/

Utilizing “*” to limit accessRestrict all .html content material of the folder and its subfolder

Person-agent: *
Disallow: /members/*.html

Use “$” to limit accessOnly enable .html content material to be crawled

Person-agent: *
Permit: /*.html$
Disallow: /

Disallow all dynamic content material of the positioning

Person-agent: *
Disallow: /*?*

Disallow Baidu Spider from crawling any photographs in your siteOnly enable pages crawl, disallow any photographs from crawling

Person-agent: Baiduspider
Disallow :/*.jpg$
Disallow :/*.jpeg$
Disallow :/*.gif$
Disallow :/*.png$
Disallow :/*.bmp$

Solely enable Baidu Spider from crawling pages and .gif filesAllow crawl of pages and .gif recordsdata, disallow every other codecs’ photographs to be crawled

Person-agent: Baiduspider
Permit :/*.jpg$
Disallow :/*.jpeg$
Disallow :/*.gif$
Disallow :/*.png$
Disallow :/*.bmp$

Solely disallow Baidu Spider from crawling .jpg photographs

Person-agent: Baiduspider
Disallow: /*.jpg$

Conduct Website Safety Check

Inside the Baidu Webmaster Instruments, there’s a Website safety check (网站体检) which you can conduct, which is able to verify your website in opposition to some fundamental internet safety points like malicious hyperlinks, cloaking, internet hosting vulnerability, 0-day danger and so on.

The consequence pages will include hyperlinks to different Baidu’s webhosting merchandise. Though it’s removed from a correct server safety audit but it surely’s good know that there’s such a device.


Keep away from Adverse Search engine optimisation Results Brought on By Offline Upkeep

Each time a website will not be obtainable for a comparatively lengthy time period, Baidu will take into account the positioning as lifeless, and take away its rating energy. That is a particularly detrimental unintentional consequence of website upkeep that must be prevented.

By making use of for Closure Safety (闭站保护) in Baidu Webmaster Instruments, Baidu will retain the indexation, cease crawling and hiding your website of their SERP pages quickly, after the positioning is again to regular, site owners can apply for restoration throughout the device, and all the pieces will again to as it’s.

Issues to bear in mind earlier than making use of for closure safety:

  1. In case your website is not going to be obtainable to the general public for a sure interval as a result of migration, updates, server malfunction or political cause and so on., making use of for website upkeep safety can keep away from Baidu from crawling and conceal these pages from their index, after the positioning is again to regular, you may apply for get better and change all the pieces again to regular
  2. Please apply for website upkeep safety as quickly as your website will not be obtainable, in any other case indexation of your websites’ content material is not going to be protected
  3. 2 safety strategies are supported, full website 404 or Server shutdown, DNS closure will not be supported
  4. Making use of for website closure or restoration will take impact inside Three hours after Baidu’s approval
  5. Safety interval may be so long as 180 days, after 180 days safety will probably be canceled robotically
  6. Website closure safety is not going to defend closed websites’ from rating adjustments, it might solely maintain your website listed
  7. Throughout the safety interval if the positioning’s homepage is accessible, Baidu will present solely the homepage of their search outcomes


Optimize Website For Baidu Cell

Baidu Desktop and Cell search is vastly completely different, SEOs should not suggested to deal with it as you’ll Google Desktop and Cell. The Cell Adaption Device in Baidu Webmaster Instruments is obtainable for site owners to affiliate their website’s cellular and desktop relationship, thus growing their potential for higher cellular rating efficiency.

There are Three major kinds of cellular pleasant web sites applied sciences: Separate URLs, Dynamic Serving and Responsive Design

If you’re utilizing the separate URLs technique, you should utilize the cellular adaption Device inside Baidu Webmaster Instruments to inform Baidu the connection between your desktop and cellular website.

There are two strategies to make use of the cellular adaption device, guidelines adaption and URL adaption, we will probably be demonstrating the URL adaption technique this time, click on on the 添 适配关系 (Add adaptive relationship) button to start out.


  1. Click on on the URL适配 tab
  2. Be sure to’ve chosen the right desktop website and enter your cellular website URL.
  3. For the pairing guidelines, you may add a pairing doc or use the textual content field supplied within the web page. With the doc, you may outline as much as 50,000 pairing guidelines, and with the textual content field you may outline as much as 2,000 pairing guidelines.
  4. After inputting your pairing guidelines, press 提交 to submit the adaption request. Format of the pairing doc: Every pair of desktop and cellular URL listed in the identical row, with the previous one deliver desktop and later one being cellular, separated by a clean. e.g. “”

After submission, Baidu will confirm your submitted guidelines, the method will take round 10 days. You’ll be able to verify again on the similar web page to see your outcomes.


To study extra about optimizing for Baidu cellular, you’ll undoubtedly need to try our complete information to Baidu Cell website positioning.

Structured Information Submission In Baidu Webmaster Instruments

In contrast to Google, which is utilizing Schema markup for structured information, Baidu SEOs should use Baidu Webmaster Instruments to submit structured information. Other than its fully completely different technical implementation, kinds of structured information site owners are allowed to submit will probably be restricted in line with a website’s authority, credibility and participations of various Baidu beta initiatives. On the time of this writing, with Baidu Webmaster Instruments it is possible for you to to set the next:

Please word that submitting structured information doesn’t assure your website will seem with these wealthy snippets — it’s as much as Baidu’s discretion as to after they’re proven. We predict it’s undoubtedly value a shot to submit information for all wealthy snippets that make sense in your website. If you’re involved in studying extra about how search appearances can have an effect on your website positioning efficiency in Baidu, you’ll completely need to try our in-depth evaluation of the Baidu SERP.

Listed below are a few of the wealthy snippets obtainable by submitting structured information by means of Baidu Webmaster Instruments, rather more examples obtainable at our Baidu wealthy snippets glossary:

Logos and further description of content material

Add your emblem or additional details about your content material. Accessible to all site owners.




Accessible to actively individuals in Baidu site owners discussion board


Obtain or Begin Recreation button wealthy snippets

If in case you have a downloadable or streaming recreation, add a name to motion button to your snippet. Closed beta, invitation primarily based.



Website Properties

The Website Properties web page in Baidu Webmaster Instruments enable site owners too inform extra to Baidu about their websites:

  1. Website sorts – Inform Baidu whether or not your website is designed for Desktop or Cell (Dynamic served or Responsive)
  2. Website Emblem – For those who submit your website logos in 121×75 and 200×200, Baidu would possibly present in alongside along with your search snippet
  3. Trade – The business your website is in
  4. Bei An Quantity – Enter your web site’s firm Bei An quantity (Enterprise Registration quantity in China) can velocity up indexation of your web site on Baidu


Bonus: Entry Baidu Webmaster Instruments On Cell Units

Baidu affords a cellular model of their webmaster instruments with a easy and efficient interface, and with just a few unique metrics. View instantly in your cellular machine or use a viewport in your browser to entry.

  1. Website selector
  2. Indexation
  3. Site visitors
  4. Key phrases
  5. Cell Adaption
  6. Messages and notifications
  1. Cell / Desktop Selector
  2. Whole variety of rating key phrases over time, blue line being prime 10, orange line being prime 20 and inexperienced line being prime 30
  3. Date Selector
  4. On this desk, 关键词数 (the overall variety of rating key phrases), 升入词数 (the variety of key phrases emerged), 跌出词数 (the variety of key phrases dropped out) are proven in your prime 1-10,11-20 and 21-30 key phrases respectively.

Clarification to every information columns:

  • Key phrases (关键词) – Every of your rating key phrases
  • Site visitors (导流量) – Site visitors a key phrase’s pushed to your website
  • Impression Rating (影响力) – This can be a calculated worth taken into consideration your key phrase rating, search volumes and impressions and so on., the upper the higher
  • Rating (排名) – Your website’s rating for a key phrase
  • Element (详情) – Entry information for that key phrase to your web site extra time, learn on under:
  1. Cell / Desktop Selector
  2. Impression Rating (影响力) – Calculated worth taken into consideration your key phrase rating, search volumes and impressions and so on.
    Site visitors (导流量) – Site visitors that key phrase’ve pushed to your website
    Rating (排名) – Your website’s rating for that key phrase The chart under will present you these metrics extra time, for the Impression Rating (影响力) chart the blue line is your website’s impression rating, the orange line is probably the most impactful website’s impression rating for that key phrase, the inexperienced line is the overall impression rating for all of the rating websites for that key phrase. Word: The report solely present the highest 50000 key phrases of your website


With this information, we will now lastly perceive the best way to use Baidu Webmaster Instruments to maximise your search visibility in China. Whereas mastering Baidu Webmaster Instruments could not assure success of your website positioning campaigns, one factor is definite — not having the ability to use it might drastically impede your success in Baidu search outcomes.

As Baidu Webmaster Instruments is consistently up to date, we’ll be updating this information on occasion as properly! We hope you discover this text helpful, and be at liberty to tell us when you’ve got any suggestions or questions!



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