What is Black Hat SEO? 2020

Black Hat SEO is a term used to refer to a specific set of techniques in the SEO industry that are considered scary to other parties or their players

What is Black Hat SEO? 2020

 

Content

 

  1. Text and hidden links
  2. Keyword filling
  3. Entry pages
  4. Scratched content
  5. Stealth redirects
  6. Automatically generated content
  7. Rotate a duplicate article / content
  8. Connection diagrams
  9. Link exchange
  10. Excessive optimization (on-site)
  11. Guest contribution
  12. User generated spam
  13. Veiling
  14. Bait and switch
  15. Referral spam
  16. Ping
  17. Trackbacks
  18. Link directories
  19. Social bookmarks
  20. Press releases
  21. Whois databases
  22. Article directories / article marketing
  23. Buy reviews
  24. Paid advertising
  25. Pages with malicious behavior
  26. Housing parasites
  27. Private blogging networks (PBN)
  28. Bombardment by Google
  29. Negative SEO
  30. Lean partners
  31. Labeling of enriched fragments
  32. Widgets
  33. Toxic locations / poor neighborhood
  34. Exchange blog reviews
  35. Automatic Google queries
  36. Wikis / .EDU / .GOV / Wikipedia kidnapping
  37. Cybersquatting / Domain Squatting
  38. Domain hijacking
  39. Buy Like / Followers
  40. Mirror websites
  41. Traffic drivers
  42. Hiring workers for small jobs
  43. Manipulation of video views
  44. Fill / delete cookies
  45. Spam Email Marketing
  46. ​​Submission of bulk search engines
  47. How to fight spam in comments
  48. How to report spam

 

  1. Text and hidden links

It’s an old technique from when people hid links and text for better placement on Google. Spammers set the font size to 0 or slightly above 0, use the same color font as the background, i.e. H. White text on a white background, text in Find the text behind an image with CSS, or hide the links if you link a small character.

 

Google quickly discovered the trick and hit all spammers hard. In the Google Search Console help, you’ll find a section on hidden text and links that says, “Hiding text or links in your content to manipulate Google search rankings can be considered misleading and constitutes a violation of instructions Google webmaster. “. Source: https://support.google.com/webmasters/answer/66353

 

If you use a text browser like Lynx, you can more or less see what the Google robot is doing. As a rule, only spam is not visible. Eliminate anything that raises questions about its legitimacy or its use for human readers. All tricks turn out to be useless and spam. Do people still use this technique today? Yes, there are some. What’s wrong with them Eventually, they are caught and punished, but their pages do not gain momentum beforehand because the spam tactic no longer works.

 

Google does not punish accessibility features. Images, videos, JavaScript and Flash must contain descriptive text so that people with disabilities and search engines can understand what it is. You can use descriptive text in the attribute alt = ”” for pictures. For Javascript, place the exact content of the Javascript element in a Noscript tag. Offer descriptive text for videos in HTML or even publish transcripts.

 

How to solve the problem

Offer all content and links in normal size and color that are clearly visible on the page. Use the tags alt = “” for pictures. Place the exact Javascript content in a Noscript tag. Offer descriptions of videos or transcripts.

 

  1. Keyword filling

The filling and density of keywords are closely related. Keyword filling refers to the trick of spammers who load websites with keywords in game rankings. The keywords appear to be abnormal, repetitive, and not contextual. It is an outdated technique that falls into the cube of over-optimization. Filling in keywords is a poor user experience and is of no value to a human reader. Examples of this tactic are lists of cities, states, and phone numbers that are of no use to the visitor. Google has introduced a penalty trigger in the form of a keyword density in its algorithms. They call it irrelevant keywords, which are a percentage of repetitive keyword phrases that we use to try to sort the entire text of the page. A higher density triggers a red flag, and the site is unlucky in the ranking because it is low-quality content.

 

How to solve the problem

Don’t write your content around keywords, but around topics. Keywords don’t work like they did in the past. It now depends on the relevance of the topic, not the keyword percentages.

 

  1. Entry pages

Doorway Pages is a trick tactic. The scammers created login pages or domain names to mess with the rankings by essentially deceiving users with many similar search results to use redirects to access the same landing page. Sometimes it’s not a 1: 1 page, as there may be more intermittent pages on the way to the destination (see Sneaky Redirect below) to generate visits to connected pages (traffic not natural) or advertising revenue Hide all entry pages the last page and in cases where they have the same goal, they have a similar design and content. In contrast to their search queries, login pages send users to irrelevant content. Note that more than two redirects are not a good way to rank a page. Google solved the problem of the entry pages in 2015 with a penalty.

 

Another way to generate traffic is for a phone user (the most recent case with the iPhone exploit disclosed by Google Project Zero) to visit a hacked site, then an exploit to attack their phone and install malware if successful. The trick is to access user apps like Instagram, WhatsApp, and Gmail to collect pictures, contacts, passwords, and other sensitive information from iOS users.

 

How to solve the problem

Offer the same content on the page suggested by the search results. Remove all intermittent pages and redirects.

 

  1. Scratched content

Spammers, some affiliate marketers, and shady content curators steal original “scratchy” content from websites that spend resources on content writing. The goal is to have enough content to attract visitors and rate the game regardless of the uniqueness of that content. In addition to copyright infringement and illegal practices in many countries, scraping content that is already indexed in Google has no real value. Even changing content using automated techniques is a step. Copyscape.com is an online tool that helps solve problems and also identifies the originality of the content produced.

Software used: SEnuke TNG, GSA Search Engine Ranker, ScrapeBox, AutoblogSamurai.

Online Services: Article Builder, The Leading Articles, Content Machine, Article Forge.

 

How to solve the problem

Only produce authentic content. If you scratch content, you are a spammer and run the risk of being prosecuted.

Scraped Content

 

  1. Stealth redirects

There are useful redirects, that is, if you redirect traffic from a previously deleted page to a page with relevant content, or if you move the domain and its content. Misleading redirects are those designed to mislead search engines and visitors. The procedure is misleading because the parsed page that appears in the search has nothing to do with the target page. Another form of stealth redirection is that desktop users see normal content, but mobile users see an irrelevant spam domain.

 

How to solve the problem

Use 301 redirects only to direct visitors from their previous content to their new location.

 

 

  1. Automatically generated content

There is software that can automatically generate content without human intervention. Simply run the program or log in to a web interface, enter a few keywords and it will take a few seconds for your article to be finished (programmatically generated). The goal is to have a readable piece with a few dollars in your niche as quickly as possible so that you can build a website within a few hours and wait for it to qualify. A closely related technique was to extract articles from any online or offline source and turn them into new content (edit with synonyms using article spinners). It used to work. Thousands of websites linked to automated content were born and received a piece of the traffic pie until Google hit them with the panda penalty.

Automated content has many disadvantages. It is easy to read; He lacks the style of writing; He has no healer, no distance, no alignment; It stands out as artificial, unnatural. Scratching RSS feeds or copying and pasting the content of a website has no direct value. Google is very good at recognizing artificially created content. You can see a significant drop in traffic or even delete your website from the search results.

Software used: SEnuke TNG, GSA search engine ranker, Xrumer, AutoblogSamurai, FB autoposter 24 × 7, viral autobots, octosuite, social transport system, social auto poster, social professor.

Online Services: Article Builder.net, The Leading Articles, Content Machine, Article Forge, Uawpro.com, Rssmixer.com, Rssmix.com.

 

How to solve the problem

Use authors with human content. Do not use automated software. Don’t let the content flow. There is no difference in ranking and you generate spam.

Automatically generated content

 

  1. Rotate a duplicate article / content

Since I have already talked about automated content, I will briefly discuss the article rotation. This was one way to avoid duplicate content issues.

 

What is duplicate content?

For those who have never heard of duplicate content, I define it as follows. Two or more pages on the same website or on different websites have exactly or largely the same content (text, paragraph division, meta fields, the same pictures). The content was copied from the original source (see definition of the retrieved content above) and multiplied online in one or more places. This is a major problem for search engines as they try to assess the quality of online content and rank it as the best. There have been cases where scratched / duplicated content could be rated higher than the original editor. Google has introduced an internal procedure to measure page quality and pages / websites that are penalized for duplicate content. Remember that Panda is looking for more signals that determine the quality of the page content. Note, however, that no preservative is required for the Panda algorithm. It is automated, which means that robots track millions of pages and the algorithm compares, classifies and fixes deterioration problems.

 

Why spam?

Now back to the spinning article. To prevent duplicate content sellers from developing an automated content rewriting method. The restoration method takes over the original piece and replaces the names, adjectives and adverbs with synonyms. You can also change the paragraph classification to keep new content from its source by more than 60%. Rotated articles don’t add value to readers, and it’s a great way to alienate them and lose traffic. It worked for leaderboards until everyone started and Google understood and hit hard.

 

Software used: The Best Spinner, Word AI, Spin Rewriter, Article Marketing Robot, Deep Spin Poster, Unique Article Assistant, SpinnerChief, Spinbot.

 

How to solve the problem

Ask a content editor to prepare your articles. Do not use rotation software. Use one article per campaign and everything will be fine. Yes, it will be the same content for all publishers, but it is better than spam. You can always prepare additional articles for your campaign and distribute them among the publishers.

Article Spinning - Duplicate content

 

  1. Connection diagrams

Google doesn’t want webmasters to optimize their inbound links. Google would be happy if everyone did the optimization on the website. Everything else is a manipulation of the PageRank. Here I will briefly introduce the extended link schemes that will get into the Black Hat basket. Link diagrams are manipulation methods that include incoming and outgoing links.

 

Why spam?

The link system punished by Google is the purchase or sale of links via the PageRank (footer, sidebar, context links), guest messages, link-sponsored messages and rewards for optimized link provision, mutual link exchange, partner sites, article marketing and press releases. Anchor text in articles, automatic link creation, non-editorial links, unnatural links, low-quality directories or bookmarks, low-quality links embedded in widgets, footer links or templates, web rings (linked websites in a closed network), forum comments with optimized links in publication or signature, blog comments, link farms (irrelevant lists on the same page with many outgoing links). Google recommends adding a rel = “nofollow” attribute to the ahref tag or redirecting links to an intermediate page that has been blocked by search engines with a robots.txt file.

 

Software used: SEnuke TNG, GSA search engine ranker, Xrumer, internet business promoter, sick submitter, SheerSEO, magic submitter, free mass traffic, blog comment demon, ScrapeBox, Nuclear Link Blaster, internet business promoter , LinkMan.

Online services: TheHoth, Linknami.com, RankWyz.com, Seo-autopilot.eu, Autolinkspro.com (discontinued), Linkautomate.com (discontinued), Infowizardspro.com (discontinued), Link-swapper.com (discontinued).

 

How to solve the problem

Do not buy any type of link (footer, sidebar, context). They don’t sell links just for you; They also sell to spammers and catch them sooner or later. If you do, the publisher and you will be caught. Do not sell links to your websites unless you are looking for profitable, assignable, and short-term areas. You hurt other people’s websites, but you rightly claim that there is no ignorance to begin with and everyone gets what they deserve. If you are an editor and have sponsored publications, add a rel = “nofollow” tag to the links. When you write a nonprofit article, all you have to do is link to other pages that you think are useful to your readers without thinking about the type of link.

 

  1. Link exchange

The exchange of links is part of the link schemes that Google punishes. Link exchange is an agreement between two websites to load a reciprocal link in order to both rank higher on Google. This was common in the past, not before Google made it redundant and risky. The link exchange software made it possible to create pages with resources (link partners). It was very common for webmasters to send lists to link directories and request a reciprocal link to process the list faster. Nowadays, established link directories only offer nofollow lists in order not to become link farms.

 

Software used: SEO Powersuite LinkAssistant, Axandra, Koko, Link Exchange Manager, Seoadministrator, Active Link Exchange, Dynamic Link Promoter, Linkmachine.net (no longer available).

Online services: Postlinks.com.

 

How to solve the problem

It is an outdated tactic. Stay away, reject all link exchange offers.

 

 

  1. Excessive optimization (on-site)

Webmasters who try to rate their websites can optimize the ALT descriptions of the image. It is very easy to abuse the connection between pages by simply inserting keyword-rich terms between the ahref and ahref title = ”” tags. HTML header tags can also be misused, ie several H1 tags on one page (H1 padding). Misusing irrelevant keywords (out of context) when trying to classify by terms that have no content is an ineffective tactic.

Software used: SEO Powersuite WebSite Auditor, ScreamingFrog, SheerSEO, Web-CEO.

 

How to solve the problem

Optimize your content and titles by thinking about your visitors. Think of conversions, not clicks and rankings. Don’t optimize everything for the search engines. Add some randomness and entropy to avoid making you look natural.

 

 

  1. Guest message / blogging

If an external source provides the article published on a website, it is a guest publication. As such, the publishing method should not be completely black. On a website with a lot of content there is a team of content authors, good copywriters and experts. Not all blogs are part of a large media network, and creating engaging content is difficult. Media networks and news sites do this all the time, but do not receive any penalties.

 

Why spam?

Google is strongly opposed to the content of the rankings, but the big ones still don’t touch it. Google Spam team leader Matt Cutts announced the 2014 coup. Publishing guests has become a dark industry. At least once a day someone contacts me and offers to write an article and get a link. The content is of poor quality and despite Google’s suppression, these people seem ignorant.

 

My explanation is that they don’t care. They are only mediators (arbitration) between a seller and an editor. Both parties lose the agreement; Google will punish the seller for receiving links to guest posts and the website hosting such items. Only intermediaries win (for a fee), therefore lack of caution and superficiality in the maintenance of content.

 

Here are a few examples:

“… a high quality blogger extension service and an editor through real blogs. I have been in online marketing since 2014. I have a great resource for high quality blogging with good PA and DA with unique visitors. I offer all clients high quality guest publishing services. It’s also a proven marketing tactic that increases brand awareness and conversions. “This guy has been in business since 2014 but has lost the signal from the leader of Google Spam that what he offers is nothing else than spam. Then it offers HQ blogs with authority metrics and unique visitors, which is never the case. You’re probably part of a web ring, another link scheme that Google is punishing. After all, the HQ content you promised will never happen, in addition to brand awareness and conversions that do not come from spam programs.

 

“I have an unmatched number of existing relationships with top bloggers and journalists, so I am perfectly positioned to promote the content of your website and get those links with high authority …” Again, here you will not find bloggers or journalists High level of awareness still authority of a spam tactic. They even display the websites on which they should publish without the consent of the website publisher, or offer publications on websites that accept user-generated content (free of charge).

 

Software used: Inkybee.com (out of date).

 

Online services: Guestpost.com, Blogdash.com, Guestposttracker.com, The Content Facilitator, Guestr.com, Grouphigh.com, Postjoint.com, Myblogguest.com, Uawpro.com, Bloggerlinkup.com, Raventools.com, Authority. Manufacturer, Tork Network, Thehoth.com, Clickintelligence.co.uk, Nobs.link, Accessily.com, Goforpost.com, Bloggeroutreach.io, Outreachmama.com, Guestpostengine.com, Linkprospector.citationlabs.com, Content.marketing, Buzzstream , com, Postrunner (deceased), GuestBlogIt (deceased), Blogsynergy (deceased), Copyforbylines (deceased).

 

How to solve the problem

Don’t post guests. Their content may be good, others may not. Only a few websites where guest contributions are possible take care of high-quality content. Most of the time you have an average quality item in a low quality publisher that acts as a link farm. When the authority of the website drops, you can’t expect your paid item to add value, can you?

 

 

  1. User generated spam

Website visitors can cause problems when generating content that violates search engine guidelines. Keep in mind that guest publication providers can use websites where you can download free content. Its content can create a red flag for a problem that is on certain pages of public access. If the overall content of the website is of poor quality, it affects the entire website. The content type can be spam forum accounts and postings, Web 2.0 accounts and postings, blog comments, social media posts (unrelated or malicious links, opaque private messages). In general, all spam messages and comments require a link to irrelevant websites.

 

Software used: ScrapeBox, GSA search engine ranker, free mass traffic, blog comment demon, blog comment poster, KomentBox, Nuclear Link Blaster, sick transmitter, fast blog finder, magical transmitter, blog comment, blog comment.

 

Online services: Fiverr.com, Freelancer.com, Guru.com, Microworkers.com, Crowdsearch.com, Quickregister.net, Postlinks.com, Uawpro.com, Magenet.com, Linksmanagement.com, RankWyz.com, Bulkcomments. net, FCSNetworker.com, Alexa backlinks, SmartComment.com, Commentanywhere (deceased).

 

How to solve the problem

Don’t post guests. Check your forum posts and lock worthless accounts. Web 2.0 administrators can’t do much because the amount of content submitted is overwhelming. You authorize or prohibit user-generated content. Bloggers can limit the number of comments per post, approve them manually and add the rel = “nofollow” tag to external links. Social networks can improve because they have the resources that enable them to hire human curators.

 User-generated Spam

 

  1. Veiling

When a website offers different results to human users and search engines, it deceives both parties to get better rankings. It’s like misleading redirects and has a common purpose, but the parties involved are different. The obfuscation serves various types of content for people, ie images or flash and text for search engines, or presents traceable elements when the user agent is a search engine. Do not confuse camouflage with accessibility options. For example, if a website’s technology is Flash, search engines will not follow it and there are ways to understand what the website is about.

 

How to solve the problem

Offer visitors and search engines the same content. If you are running a Flash site, make sure that the search engines have descriptive text as a guide.

 

 

  1. Bait and switch

This is an incorrect (illegal) marketing technique if a page is classified for a certain set of keywords and the spammer then changes it for another topic. The site retains the authority of the link, but has a different purpose now. The gray line between this tactic and the use of old domains that change ownership but retain their subject / link authority is thin. The old domain receives new content or 301 redirects to a new domain / page. The topic can be the same or changed, but the location (domain) is certainly not the same. Therefore, old domains often fall into the “bait and switch” cube.

 

A similar tactic is clickbait, in which the header does not match the content of the page. The deception only points to clicks and uses eye-catching headings. When users click to search for content other than expected, they quickly increase the bounce rate (bad for ranking).

 

How to solve the problem

Never change the subject of your pages. If you buy an old domain, try to build it around your previous topic. If you have to buy them otherwise, SEO may not add to traffic. You can visit your readers directly or through partners, but search engine traffic can be affected.

 

  1. Referral spam

Reference spam tries to play the ranking by creating statistical data. Automated bots (software) arrive at the destination and generate false traffic and receive a link from the public side of the statistical reports.

Software used: GSA Search Engine Ranker.

 

How to solve the problem

It’s an old 100% spam method, throw it away.

 

 

  1. Ping

Ping lets you notify search engines that you’ve downloaded new content or updated existing content. There are several ways to ping motors. Online or desktop tools use the page URL and sometimes allow relevant keywords to be inserted. Content management scripts such as WordPress can notify changes and use the service http://rpc.pingomatic.com in the Settings / Write / Update section by default.

 

It’s about indexing content. New or poor quality websites have problems indexing their content. Google crawls the content, but indexing can take days or weeks (my website indexes new content in minutes).

 

Why spam?

Ping services send automatic notifications to search engines. SEOs use ping to alert search engines to their backlinks. Pinging a pair of backlinks doesn’t hurt, but sending massive pings, i.e. 50 or more links, will trigger the spam flag. In the past, marketers used RSS feed services to group their backlinks into a single RSS and ping feed. It is a question of quality. Good content doesn’t need a ping.

 

Software used: SEnuke TNG, GSA search engine ranker, Xrumer, free mass traffic, backlink samurai, index nuke, backlink beast, GSA SEO indexer, ScrapeBox, Sick Submitter.

Online services: Pingomatic.com, Pingler.com, Rssmix.com, Pingfarm.com, PingOrange.com, Feedshark.brainbliss.com, Onehourindexing.co, Linklicious.co.

 

How to solve the problem

Do not ping extensively or intensely. If you have new backlinks, let the search engines find them for you or break them up into small pieces and win them over. Just make sure you don’t repeat the process. Finally they are found. If they are not indexed, it means that they are not of good quality. So leave them.

Pinging

 

 

  1. Trackbacks

An old communication method between blogs that still exists. If an article from a blog refers to a blog page outside the blog itself, it pings and the receiving blog sees it as a trackback (link from page X). The recipient has the option of approving and publishing the trackback and creating a backlink to the source. Spammers have used trackbacks to influence the ranking. Trackbacks can no longer be followed, but spammers use them, albeit at a reduced rate. Spammers also abused trackbacks by asking bloggers to visit their pages.

Software used: ScrapeBox, GSA Search Engine Ranker, Trackback Ninja, Trackbackspeed.

 

How to solve the problem

Don’t do trackbacks; They offer no value. Leave them to spammers.

Trackbacks

 

  1. Link directories

In the past, it was common to submit a new directory link site. Most of them were free and some were paid. Today Google took decisive action against link directories as a spam source. Still, paid directories advertise the websites as a good thing of a high quality, man-made directory. However, these paid addresses are purchased links, which violates the guidelines of search engines.

Software used: GSA Search Engine Ranker, Fast Directory Submitter, Free Mass Traffic, Submiteaze, Blog Blaster, Sick Submitter, Internet Business Promoter, Dynamic Submission, SheerSEO, Web-CEO, SubmitWolf.

Online services: Quickregister.net.

 

How to solve the problem

If you need to submit your site to link directories, create some that are close to your location. You won’t do anything to get links from distant or extravagant places. Don’t overdo it, pick the closest ones and think someone can see and click your ad to visit your website. Do not think of links, even a “not clean” (redirect) will work.

Link directories

 

 

  1. Social bookmarks

Users have security-flagged their pages on tens of thousands of websites based on small scripts (see below). They called it social because it was content that was generated by registered users and that other users could identify the show. Spammers misused it and publishers paid no attention to poor quality content. Google came to social bookmarking sites because they affected ranking. Yes, it did, but now it’s spam. As a result, the major websites (below) have changed the submission process and changed other content, i.e. H. Images that copy Instagram, Videos or Twitter.

Online services: Reddit.com, Slashdot.org, BibSonomy.org, Diigo.com, Pearltrees.com, Pinterest.com, SiteBar.org, Weheartit.com, Plurk.com, Pinboard.in.

Deceased services: Digg (live, but no longer accepts social bookmarks), Bookmarksync, Clipmarks, Del.icio.us, Faves, Furl, StumbleUpon, Newsvine, Xmarks.

Scripts: Pligg, Telescope Nova, Markit, Bookitt, E-soft24.

Software used: SEnuke TNG, GSA search engine ranker, bookmark demon, imautomator, SocialAdr, Backlink Beast, Sick Submitter, BookmarkWiz, SocialRobot, Social Bookmarks Submitter.

Online services: Socialmonkee.com, Onlywire.com, SocialMarker.com.

 

How to solve the problem

Think of social bookmarking as a way to drive traffic, not backlinks. With that in mind, it’s easy to determine how much and to whom your page should be sent. My point is to know only a few (maximum 10) that you only do this for traffic. This has no impact on your ranking.

 

 

  1. Press releases

The appearance of numerous websites where you can send press releases collected from the media and the impact they had on the ranking has resulted in abuse. It is a long way to tell the press about a corporate event. The content was of poor quality and not news from the company. The press release had only one goal: to get the most backlinks. No journalist would repeat the story; No medium would publish an article.

Google quickly came across the abuse and punished the websites with press releases and websites that received the backlinks. This has led to a significant reduction in the tactics of PR websites, which may only not allow the following backlinks in the author’s table.

Software used: Magic Submitter, SEnuke TNG, GSA search engine ranker, Backlink Beast, PitchEngine.

Online services: Newswire.com, PR.com, Prweb.com, Prnewswire.com, openPR.com, WebWire.com, PRunderground.com, Prezly.com, Prgloo.com, West.com, Emailwire.com, 1888pressrelease. com, Marketpressrelease.com, Express-press-release.net, Prurgent.com, Pr-inside.com, prMac.com, Accesswire.com, PRLog.org, Businesswire.com, Newswire.com, PressPage.com, Prowly. com, Free-press-release.com, Send2press.com, 24-7pressrelease.com, Prnews.io, Pressat.co.uk.

 

How to solve the problem

If you want to draw media attention to your story, create a press release by selecting the bit medium. If your story is remarkable, a journalist will pick it up and you may be the center of attention in an interview. If your goal is only to get backlinks, don’t bother yourself. Remember that sending a press release to the media is an expensive service. Spam is a little less.

 

 

  1. Whois databases

Whois databases are websites that list domain names with a description, site meta tags, headers, code technology and some things to optimize. Profit is an instant backlink. Some of them will not damage your website. The problem is when spam is sent with hundreds or thousands of Whois articles.

Software used: BacklinkSpeed, GSA Search Engine Ranker.

 

How to solve the problem

Just make a few if you need them.

 

  1. Article directories / article marketing

Article marketing is spam for the same reasons that posting guests. There are many similarities between the two. There are two aspects to article marketing. The first is the large number of articles published on blog networks / news sites to play only in the rankings. The second is the article directory, which has now almost disappeared and has practically no curators anymore.

 

The idea was great in theory. If a company writes an excellent article, it can go viral and send a lot of traffic to its landing pages. Practice has shown that no article has attracted readers or sent visitors, only abuse. An article directory campaign could easily add 300 article directories. An article marketing campaign typically falls below this number of 25 to 100 articles. Then there was the auto-generated content that produced poor quality items, and the item directories quickly became link farms. Good articles are just a few and places where they can be spread even less.

Software used: Magic Submitter, SEnuke TNG, GSA Search Engine Ranker, Backlink Beast, Buildmyrank, Sick Submitter, Article Marketing Robot, Article Submission Helper, Article Marketing Suite, Article Kevo, Automatic Article Submitter.

Online services: Quickregister.net, SeedingUp.com

Article directories / article marketing

 

How to solve the problem

Concentrate on your readers again. If you choose backlinks and rankings, you lose like everyone else, the competition is tough and Google changes course. Concentrate on what you write, for whom you write it, and find places with a lot of traffic to publish it.

 

 

  1. Buy reviews

Few product reviews are original and sincere. Opinions about products or services are heavily manipulated because the market share is limited. Two aspects here: One is where these reviews appear and affect buyers? Second, do these revisions affect the ranking of websites / products?

 

You can receive incentive tips in different ways. A buyer will receive a discount the next time they buy a product if they give a positive rating on their last order. A traveler will receive free things or a discount if they leave a positive opinion about TripAdvisor or GoogleMyBusiness of their accommodation or travel service during their stay. A company buys X positive reviews for its mobile application in the Google Application Store or its money transfer service, etc. There have been incidents of fake reviews on TripAdvisor, Amazon, etc. “Reviews from companies listed on the website and the allegation of a million false ones Preventing reviews from reaching the site, TripAdvisor has also introduced a classification penalty that affects the companies (previously 34,643) who attempt to play their rankings with incorrect ratings, and incorrect ratings on TripAdvisor can also be a different type of spam be like the incident described in the SUN newspaper of a broken pub that has been turned into houses but is still criticized five years after its closure.

Incorrect ratings by manipulating the rating stars and comments on your website make them a target for manipulating ratings. In my opinion, the revision systems are flawed, and if they still affect ranking, Google should stop this money trick industry.

Software used: SheerSEO.

Online services: Trustpilot.com (accusations of fake reviews and money programs, see here https://trustedcompanyreviews.com/review/trustpilot-com/), Reviews.io (claim that Trustpilot.com employees have left comments on your website ), G2.com, Testfreaks.com, Trustedcompanyreviews.com, Unitedservicers.com, Reputationloop.com, Repcheckup.com, Myreviewninja.com, Yext.com, Respondelligent.com, Localclarity.com, more here: will be recorded. com / review – management software.

 

How to solve the problem

Ask for authentic reviews and help customers leave effortlessly if you have a rating system. Never offer incentives in exchange for positive reviews. Do not use online services that ask for money. Use only services that allow you to leave free and verified comments. Under no circumstances manipulate your company’s valuations.

Buy reviews

 

  1. Paid advertising

An advertisement is an advertisement on a website and content paid for as such. Ads target specific segments of the audience, offer more content than standard ads, and companies buy advertising space. All links on advertising pages are paid content and as such violate search engine guidelines.

 

How to solve the problem

Don’t advertise your business in ads that don’t offer Nofollow Tag. If you’re a publisher, insert the Nofollow tag in the links of all ads to indicate that it’s a sponsored post and avoid penalties.

 

 

  1. Pages with malicious behavior

Malicious sites contain content that behaves unexpectedly, downloads or executes unsecured files on a user’s computer without their consent. It encourages users to click on content that should not be present by inserting popups. Exchange announcements with others; Install software with malware, adware and Trojans. download unwanted files; Hijack the home page and browser settings.

 

How to solve the problem

Get a good antivirus, pay attention to the pages you visit, don’t click Yes in every pop-up, don’t click suspicious ads, don’t download files. Use Firefox, Chrome browser with increased security, and even check the installation of additional security plug-ins against popups and malware.

 

 

  1. Housing parasites

Hosting parasites or parasites (2007) hijacks a server (usually .edu domains) and hosts a subdomain, subpage, blog, wiki, or forum with irrelevant root domain content. The main goal is to generate advertising revenue through ad placements and / or higher rankings by inserting a series of links and entering keywords that benefit from the authority of the root domain.

Online services: siteguarding.com/de/outbound-link-scanner

 

How to solve the problem

Watch your web server for unwanted content. Google Webmaster Tools gives you a report on the status of your pages. There are online tools you can use to find outbound links, e.g. B. siteguarding.com/de/outbound-link-scanner.

 

 

  1. Private blogging networks (PBN)

Private blog networks are groups of websites or blogs that are used only to play in the Google rankings. It has worked in the past as a source for generating topic relevance with lots of backlinks. Today Google reaches the largest networks and quickly discovers private networks. PBN offered great flexibility to change the subject and edit content in favor of a new customer. PBNs use the authority of expired domains (link juice), but do you remember the problem with the previous lures and switches? Thanks to Google’s anti-spam measures, older domains no longer transfer the authority and juice of the links they use. It was a big problem on the day that Google de-indexed the large networks with millions of pages and thousands of customers. It was a big topic on the day that Google indexed the large networks with millions of pages and thousands of customers.

Software used: PBN Builder, PBN Tester Pro.

Online services: Link Authority, RankWyz.com, FightBackNetwork.com, Pbndomains.net, Pbnlab.com, Seo-autopilot.eu.

 

How to solve the problem

Don’t build a PBN. Google will find out or a competitor will send a spam report against you and you will burn all domains connected to the network. Do not buy links from other private or public PBNs as they are riskier than yours. Everyone buys links from these PBNs so they burn quickly.

 

 

  1. Bombardment by Google

Spammers create a page and try to rank it number one in SERPs for a particular search phrase by creating a large number of optimized backlinks from the anchor text to the page. Then the users who do this research will find undesirable, surprising, inappropriate, offensive, derogatory and sometimes weird results. Google changed parts of its algorithm in 2007, making it difficult to send Google bombs to spammers. A famous example of Google bombings is Mitt Romney, who shows the results of the image for the phrase “completely wrong”. If you search for the phrase “Find Chuck Norris” on Google and click the “I’m lucky” button, the result will appear. “Google isn’t looking for Chuck Norris because it knows you can’t find Chuck Norris, he’ll find you.”; George W. Bush ranked his biography page on the White House website when he was looking for “a miserable failure”.

 

How to solve the problem

If a spammer reports a negative result against someone, there are two ways to respond: a) Send a report to Google and wait long enough for it to respond. b) Stop SEO to eliminate negative results.

Google Bombing

 

 

  1. Negative SEO

Negative search engine optimization is not about informing your competitors about the punishment, but about creating a false reality with your link profiles. This is to ensure that a competitor’s link profile shows spam and is punished by search engine algorithms. To do this, competitors use a black hat that goes out and bombards the target domain with thousands of spam links, i.e. H. Gambling, adult content, marijuana, etc. Another way to do harm is to buy thousands of spam links from websites like Fiverr.com and bomb the target domain. Eventually, he will raise a red flag on Google’s computer systems.

Software used: Xrumer, SEnuke TNG, GSA Search Engine Ranker, ScrapeBox.

Online services: Monitorbacklinks.com, SEMrush.com, Raventools.com, Fiverr.com, Freelancer.com and Black Hat forums.

How to solve the problem

The only way is to rent a white SEO hat and clean up spam by forbidding links and taking carefully selected measures. It will take a few months, but it will disinfect the closed area.

 

 

  1. Lean partners

As a rule, affiliate websites focus on quick profits and do not care about the originality of the content. They scratch the content or copy and paste product descriptions without changing a byte. You can also replicate content and templates in multiple domains or languages. Google knows that these websites are created precariously and do not offer enough value-added content. If they appeared in the search results, they would return the same descriptions and create a bad user experience. They are referred to as “light affiliate” websites and like to reduce their traffic.

Examples of Light Partners are pages with product partner links, on which product descriptions and reviews are copied directly from the original retailer. Websites with affiliate sites mostly without original content. Thin affiliate sites either rank down or remove them from the index.

Online services: Jam.jrox.com.

 

How to solve the problem

Don’t just publish content from the original retailer. Offer product ratings, reviews, product or category navigation and product comparisons. Enrich your partner website with content to reduce the number of partner pages and to stand out from the crowd. Added value for visitors; Otherwise, visit the original dealer directly. Mark your partner program with your target group. will rank higher. Create a community among your users to help your mailing list and retain your readers. Ideas that could help include discussion forums, user reviews, and blogs. Update your content regularly. In this way, Google finds new content and increases the participation of its readers.

 

 

  1. Labeling of enriched fragments

Structured bookmark data define the appearance of your pages in search results and are legitimate in this sense. This is the best way to contain information, benefit from the click rate, make useful content more visible, and reduce the bounce rate. Rich fragments appear in the results of products, music, videos, restaurants, recipes, companies, events, people, authors. Spammers produce rich, misleading, irrelevant and misleading extracts. The most common examples are ratings and ratings that show incorrect ratings or stars or have no system to leave ratings.

 

How to solve the problem

Use extensive snippets that match the content of your page. Do not manipulate comments and ratings. Do not provide irrelevant or incorrect information.

Rich Snippet Markup

 

 

  1. Widgets

The idea here was to create a widget and share it with webmasters so they could put it on their websites and get a link. Widgeteasy.com was a free service that helped create widgets, while a paid service was Widgetbox.com. The creation of the widget went smoothly and you will receive the code to insert into your site. Another option was to send your widget to widget directories and get a backlink.

Online services: Widgetbox (now deceased), Widgeteasy (no longer available).

 

How to solve the problem

The method is old and spam, don’t use it.

 

 

  1. Toxic locations / poor neighborhood

Toxic websites are part of link schemes. If you get links from reputable websites, you have a problem. It may be a toxic problem or location that causes a problem. In both cases, it damages. Google has found a way to break down toxic backlinks, but it’s not perfect and can’t be too careful.

 

How to solve the problem

Monitor and review your backlinks regularly. Remove or reject toxic backlinks.

 

  1. Exchange blog reviews

It was a method of exchanging reviews, and those reviews were not authentic but profit-oriented. The exchange of blog reviews also offered the exchange of links, another disadvantage.

 

How to solve the problem

It is against nature, manipulation and deception. Don’t get involved.

 

 

  1. Automatic Google queries

Spammers can send automatic or semi-automatic Google queries to manipulate search rankings by increasing the number of searches for a particular keyword. The idea is that when real (questionable) people search for a particular phrase and click on its result, Google determines that their page is most relevant to the search phrase. They even offer their competitors the ability to click negative (click and exit immediately, increase bounce rate) to eliminate them.

Online services: Crowdsearch.me, Microworkers.com.

 

 

How to solve the problem

Don’t use services that generate unnatural Google queries and manipulate rankings. All unorthodox methods are broken.

 

  1. Wikis / .EDU / .GOV / Wikipedia kidnapping

Spammers use parasite hosting methods to hack pages on high-level wikis, .Edu and .Gov websites. The .Edu domains are cheapest because administrators cannot monitor thousands of pages, universities allow freedom of expression, and users have more control than in other configurations. The method involves loading relevant content and placing backlinks to manipulate the rankings. They also try to create articles on Wikipedia or insert their backlinks in the “References” section.

Software used: GSA Search Engine Ranker, Link Hijack, Wiki Ranker, WikiRobot.

 

How to solve the problem

Wikis do not affect classifications. You will waste your time and risk a lot. In contrast, .Edu and .Gov domains have high authority, but kidnapping their sites is illegal.

 

 

  1. Cybersquatting / Domain Squatting

Spammers use typos and misuse country TLDs to create domains that look like famous brands. It is an illegal practice, a violation of copyright and cybercrime.

 

How to solve the problem

Inform the Google spammer and ask them to delete the domain for illegal practices and copyright infringement.

 

 

  1. Domain hijacking

Kidnapping a domain means stealing it from its owner. Typically, a former webmaster who still has access to the login window can change the details of the login and redirect visitors to PPC ads. The owner loses revenue, traffic, users’ personal and email accounts, brands and all promotional material related to the stolen website. The hijacker can create an identical website for phishing passwords and private information, participate in spam and harm others, while the previous owner continues to be held accountable.

 

How to solve the problem

Keep all your registration information and access data confidential. Do not share them with others, even if you are not competent in managing your domain and server.

 

 

  1. Buy Like / Followers

Spammers buy likes, followers, and retweets to influence how their content appears on Google searches and social networks. You can promote your Facebook fan pages or pages, your Twitter account and your Instagram account. This practice is illegal, violates user agreements and, if found, can delete your pages and lose your business accounts.

There is no way your sites will rank better if you have more FB likes and retweets. Social networks are aware of the manipulation and do not let their content appear. Instagram removed likes from user posts. Facebook has changed its news source by cutting down professional sites. Twitter deletes accounts every day.

Software used: Followadder, SocialCaptain, Instagrost, Instaliker, Combin.

Online services: Tweepi.com, LikesTool.com, Uawpro.com, Viralcontentbee.com, Feedmefollowers.com, Hitspeeds.com, Buymorelikes.com, Audiencegain.com, Socialshop.co, Mediamister.com, Socialshark.com,.

 

How to solve the problem

Save your money and don’t buy likes, retweets or followers. Focus on creating more engaging and authentic content.

 

 

  1. Mirror websites

Spammers duplicate the content of a site by creating a mirror or replica site. In this way they hope to improve their ranking. Replicas in server management are used to facilitate network traffic when the origin site generates too much traffic for a single server. Mirror pages are used by foreign target groups to access content faster. It is problematic if a site has an exact copy or multiple copies elsewhere that are visible to search engines. This is duplicate content and a spam practice.

 

How to solve the problem

Never use replicas or mirror pages. If necessary, you should block your indexing in the search engines.

 

 

  1. Traffic drivers

These websites artificially increase traffic on a page. The myth is that you also get better placements and sales in traffic. The problem is that this traffic is not natural. The automatic update robots use proxies to appear as if they are from all over the world, and this leads to spam banners. When robots visit your site, you cannot make sales. Unnatural traffic does not increase its ranking either. All you can get is a penalty or de-indexing from Google. On the other hand, traffic exchanges are real people who visit your website, direct traffic, but are not interested in what you offer. So the downside is that it increases your bounce rate and decreases your conversion rate. The only profitable but illegal aspect that I see is that you increase your traffic when you sell visits to advertisers.

Software used: TrafficBotPro, One Million Clicks, Automatic Website Traffic Generator, Traffic Magnet, QoS Traffic Generator (Daytona), Active Web Traffic.

Online services: Babylontraffic.com, Hitspeeds.com, Traffboost.net, Trafficprogrammer.com, Boostvisits.com (discontinued).

 

How to solve the problem

Do not use unnatural traffic like robots or traffic exchanges. It does not give you the expected results, can increase the spam indicators and, of course, does not have a positive effect on your ranking.

 

 

  1. Hiring workers for small jobs

Hiring employees for small tasks is spam if they manipulate website traffic and revisions or increase the likes, views and votes of their posts either on the website or on social media.

Online services: Microworkers.com, Freelancer.com, Fiverr.com.

 

How to solve the problem

Do not manipulate traffic, opinions, tastes, views, voices. This is spam and your website will be indexed and you will lose your social accounts.

 

 

  1. Manipulation of video views

Spammers increase video views on YouTube so that their videos are placed on the first YouTube search page. Doing so violates YouTube’s Terms of Service and may void the account. False views that are designed to look like real people watching your video from around the world but not measuring clicks on their pages. This has no significant impact on the ranking of a video in YouTube search (loss of money).

Online services: Microworkers.com, Freelancer.com, Fiverr.com, Hgfollowers.com, Smbuys.com, Famoustube.net, Fastsocialz.com.

 

How to solve the problem

Don’t use services that inflate your video views. This violates the user agreement, your video and your account could be deleted and you waste your money on spam campaigns.

 

 

  1. Fill / delete cookies

Spammers place cookies in scripts, popups, toolbars and images. Cookies are stored on the visitors’ computers. If they visit a paid advertising website, the sender receives a fee.

 

How to solve the problem

Deleting cookies is an illegal practice. Users can protect themselves by installing additional data protection modules that restrict the use of cookies.

 

 

  1. Spam Email Marketing

Technically, it’s not SEO, but I’m going to add it to my list because it’s spam. Any unsolicited email sent in bulk to a list of people is spam. Spammers sell lists of email addresses that advertise as if they had given their consent to be on the list, but that’s never true. Under the Canadian Anti-Spam Law (CASL), spammers pay between $ 1 and $ 10 million for violations, and the 2003 CAN SPAM law imposes a $ 11,000 fine on each email address on theirs List. CAN-SPAM 2003 does not require misleading titles, names, reply addresses or subject lines. a link to cancel your work subscription for at least 30 days after shipping and a physical mailing address.

 

Spam filters and firewalls do not capture all spam messages, and new methods appear every day. Ignorant spammers are very difficult to spot and prevent. Unauthorized spam recipients may send an abuse report to SenderBase. Senderbase is the world’s largest email surveillance network. As soon as a report arrives, the sender’s IP address is displayed on the black list. I have worked with SpamCop.net for many years. All tutors are now blacklisted and their reputations have dropped. Even if you change your mail server, you have it under your lens because they work with content-based spam filters. The abuse reports reach the ISP. When they reach a threshold, the ISP sends an automatic warning message to the sender and can block the account. Users can click the spam notification button in their email management software or web interface and, of course, send manual reports to the ISP and anti-spam organizations.

 

Software used: Blast4traffic.com.

Online services: SpamCop.net, Stopforumspam.com, Hubspot, Mailchimp, AWeber, GetResponse, Ontraport, constant contact, Tropf, SendinBlue, ConvertKit, ActiveCampaign, SendX, Benchmark, Sendlane, iContact.

 

How to solve the problem

Do not buy, rent or scratch mailing lists. Only add activated subscribers to your lists. Be aware of regional requirements before sending email. Non-subscribers increase the bounce rate and can even have legal consequences. Even ask your customers and contacts for authorization. Customers shopping in your store must also register to be on your list. Provide details of what people should expect when they join your list (frequency, type of promotional material, updates, offers). Update your mailing lists regularly, as old subscriptions can lead to spam complaints. Offer a visible unsubscribe link.

 

Here is a copy of an unsolicited email I received to purchase a subscriber list:

from: rob…@gmail.com

 

Hi there,

 

I hope you are well. We create mailing lists at the best price. Here are the special offers listed below.

 

  1. Hospital sector: 8,000 Level C contacts (owner, president, general manager, chief financial officer, etc.) cost only $ 300.
  2. Oil and petroleum refining industry: 8,000 level c contacts are only 300.
  3. Banking sector: 10,000 contacts cost only $ 350.
  4. Hotels, motels and accommodations: 7,500 Level C contacts cost only $ 300.
  5. Maintenance and facility management industry: 8,000 Level C contacts cost only $ 300.
  6. Architecture, engineering and design industry: 8,000 Level C contacts cost only $ 300.
  7. Construction and Renovation Industry: 8,000 Level C contacts cost only $ 300.

8.Aerospace and defense industries: 6,500 level c contacts are only 240.

  1. Retail: 3500 Level C contacts cost only $ 150.
  2. Storage and Storage Industry: c 2000 contacts cost only $ 100.
  3. Textile, clothing and accessories industry: 3000 Level C contacts cost only $ 100.
  4. Medical technology and equipment industry: 1,500 Level C contacts cost only $ 70.
  5. Housing and the long-term care industry: 5000 level c contacts cost only $ 180.
  6. Restaurant industry: 10,000 Tier C contacts cost only $ 400
  7. Furniture store industry: 2,000 Level C contacts cost only $ 100.
  8. Hardware and building materials retailer: 2,000 Level C contacts only cost $ 100.
  9. List of titles by dentists: 2,000 contacts cost only $ 100.
  10. List of job titles for nurses: 5,000 contacts cost only $ 200.
  11. Higher education administrators list of job titles – 7,000 contacts cost only $ 240

Let me know if you are interested in any of the above lists. I can send you samples free of charge. The price is negotiable if you buy all of the above lists.

I hope to hear from you soon. I appreciate your time and patience in advance. Thank you

Sincerely yours,

Robert

 

 

  1. ​​Submission of bulk search engines

At the very beginning of the Internet there was no search engine or web crawler. People submitted their websites to search engines. The practice has continued for ignorant (or maybe not) webmasters who believe it is good to submit their website to 20 to 20,000 search engines (I doubt there are so many). Manual transmission to adults is fine. Bulk delivery to hundreds is spam.

Software used: Internet Business Promoter, Web CEO, SubmitWolf, Dynamic Submission.

Online services: Fullyweb.com, Freewebsubmission.com, Addme.com, Submitexpress.com, Addurl.nu.

 

How to solve the problem

Do not use group senders. It is a spam practice and we are no longer in 2007. The major search engines know where to find your website and others copy the results of the major ones.

 

 

  1. How to fight spam in comments

Spammers misuse comment systems with scripts and software to generate and publish spam. A common way to spot spam is through irrelevant comments and links to websites advertised by the spammer. The downside of comment spam when posting on your website is poor quality content that affects the ranking of the entire website. bad user experience; high server loads; Reduce or index pages with user-generated spam; Content that leads to harmful websites.

 

Software used: SEnuke TNG, GSA search engine ranker, Xrumer, internet business promoter, sick submitter, SheerSEO, magic submitter, free mass traffic, blog comment demon, ScrapeBox, Nuclear Link Blaster, internet business promoter , LinkMan.

Online services: TheHoth, Linknami.com, Autolinkspro.com (no longer available), Linkautomate.com (no longer available), Infowizardspro.com (no longer available), Link-swapper.com (no longer available).

 

How to solve the problem

Comments take time for moderation; Otherwise, they tend to create long pages full of spam. You should consider the guest book and comments if you need them. Activate comment moderation. In this way, you review each comment before it appears on your website. Enable email validation when you create the new account and available email filters. Use anti-spam tools for account creation such as CAPTCHA and blacklists. Enable the use of rel = “nofollow” for each link deleted in the comments. Use filters as trusted content to block suspicious content from appearing. They don’t know what everyone can drop. Block access to untrusted pages with META tags in the header or use the robots.txt file (do not allow: / pathtountrustedpage / untrustedpage). Use user reputation systems so your users can identify spammers.

 

 

  1. How to report spam

You can report spam websites, remove content from Google, etc.

– Inform websites that buy or sell links (paid links);

– Report the websites that spread malware.

– report the manipulation of enriched fragments;

– Report phishing sites;

– Report copyright issues and delete Google websites;

– Remove personal information from Google search.

– remove outdated content from Google search;

– Remove the message “This website may be hacked”: If your entire website is clean and secure, request a review in the “Security Issues” section of the search console.

 

Have you seen other Black Hat SEO tactics that are not here or have a problem with your website? Feel free to leave a comment.

 

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